SEO is not my job but I have to pay attention to it.
However, I was pleased to note that my personal site (alansalmoni.com) is on the fifth page of results for 'user experience consultant' - and that's without playing any of the SEO game. I was quite pleased about this because there are lots of other sites.
Being a good net citizen runs parallel to recommended techniques from the search engines which explains the relative success, but I'm wondering if a more dedicated approach to SEO will pay off in terms of ranking?
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